ODP - Conference Calling Open Directory Research Project 

Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do.

Planning
The first stage in organising any conference is planning. Your plan should start with these questions:

• What do we want our audience to go home and say about the meeting, apart from the fact that they had a great time?
• What is the key message we want our audience to remember?
• What action do we want our audience to take after attending this conference?

Choose your key messages
Assuming you have set your sights on a conference, you’ll now need to work out what messages you want to convey. These will arise from your mission statement. It is worthwhile noting, though, that there is plenty of research to back up the fact that your audience – no matter how expert – will only remember a handful of messages from your meeting. Typically, the average conference day can only deliver four or five main messages. Once you have set out your key messages, work out the order in which these will make most sense. Try to produce a logical sequence so that one key message clearly comes out of the previous one. This will make it much easier for your audience to remember the meeting. Do not put your messages together in some kind of internal sequence, such as by company department. Instead, put your messages together that would be seen as logical by the audience. If you do not know what would be logical to them, you need to do some audience research to find out. Indeed, finding out as much as you can about your audience is essential to any meeting.

Describe your audience
You now have a good idea as to what you want to say at your conference. But who will be listening? You need a definition of your audience that will help everyone involved. Your audience definition should describe a typical member of the audience – age, gender, job title, work interests, personal likes and dislikes, professional qualifications etc. Together with your conference mission statement and your key messages, your audience description will provide you with a very clear outline of your meeting. Together these three items will tell you:

• What you will say
• Why you will say it
• Who will be listening
• What they will do

You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.

Business Plans Resources

So you’re in business. Whether it is micro, small, medium, or enterprise; you know the one key element you need to succeed in your business … sales.

Now, you have studied and learned many practices on succeeding in your arena, but there may be something still overlooked. You most undoubtedly have strained to learn every technique possible to gain the competitive advantage for ultimate return on your investment. What you may be missing out on is what you use to communicate during your sales process, more specifically; what communication products you currently use to implement your suave techniques of sale persuasion.

Recently a client in Florida phoned me requesting a way to consult with a large potential client and his peers overseas in Africa via telephone. He was a well traveled business man and was used to flying over to leads himself, but he thought he might try something new, something with less overhead; after all, it was still just a potential client. Well that request was a no brainer for me when I talked to him. I automatically suggested conference calling.

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